Thursday, March 12, 2020

Gujarati cinema history


Topic : Gujarati cinema history
Name: Gaha Nasim
Roll no: 20
Year: 2018-2020.
Enrolment no: 2069108420190014.
M.A: Sem-4
Paper no:
Submitted to:Smt Gardi Department of English maharaja Krishnakumarsihji Bhavnagar University.  



·         About what is Gujarati cinema called ?


Gujarati cinema industry is referred to as Dhollywood or Gollywood?    The nickname of Gujarati cinema industry Bollywood, the nickname of the cinema industry based in Dhollywood ,Mumbai(then called Bombay) . The name has fallen off because of the abundance of dhol used in Gujarati movies . Moreover, Gujarat and Bollywood are the other nicknames used by the combination of both words, Gollywood . all have known, loved and admired the Gujarati culture and its heritage. Ever since its inception in the 1930s, this one of the largest vernacular and regional part of the cinema of India and has successfully produced over 1,000 Gujarati movies. This industry has seen a variety of different eras and now it stands as one of the most sought after type of mode of entertainment in the state. Some of the movies in the current era has even gathered international accolades for its creativity.
Gujarati films are mostly woven by human or social emotions. These include family relations, the desires of the human mind, and the contents of social life. In the early years of Gujarati cinema, a large number of films based on mythological subjects and legends were produced. Movies were also made on popular Gujarat saints and "Sati" like Narsih mheta Mehta Gangashati movies were made with a view to rural viewers with knowledge of such topics. Early movie producers also produced on the topic of social reform. Based on family life and lajnajivana movies such gunasundari and Kariyavar can be considered significant. Historical, social, and religious topics were prominent in the decades of 1 and 2. Many Gujarati movies like Kashi's Son Created from a Gujarati novel. In the sixties, the subjects of saint and sati were again prominent. Hindi cinema has had an impact on Gujarati cinema in the 8th and 9th and films have been made on exciting topics. At the beginning of the sixties, the films were mainly aimed at rural audiences and became a local story and genre. After that, Gujarati cinema was resurrected and urban cultures were added to it.  In recent times, has been building more presents movies for viewers. 
Rainbow (1) is the first Gujarati movie on the homosexual or LGBT community . 

The scripts and stories of the Gujarati films include relationship and family oriented subjects, as well as human aspirations and Indian family culture. There were a large number of films based on mythological narratives and folklore produced in the early years of Gujarati cinema.
During the silent film era, many individuals in the industry Gujarati. The language-associated industry dates back to 1932, when the first Gujarati talkie, Narsih mheta, was released. Until the Independences of India in 1947, only twelve Gujarati films were produced. There was a spurt in film production in the 1940s focused on saint, sor dacoit stories as well as mythology and folktales. In the 1950s–1960s, the trend continued with the addition of films on literary works. In the 1970s, the government of Gujarat announced a tax exemption and subsidies which resulted in an increase in the number of films, but the quality declined.
After flourishing through the 1960s–1980s, the industry saw a decline through 2000 when the number of new films dropped below twenty. The Gujarat state government announced a tax exemption again in 2005 which lasted until 2017. The industry has been partially revived in the 2010s due first to rural demand, and later to an influx of new technology and urban subjects in films. The state government announced a policy of incentives in 2016.

Silent Films in Gujarat:

Way before the films became a crucial part of the media industry, dominating the screens were the silent films. In Gujarati silent films, people were seen being closely related to the culture and social life of the people there which made it immensely popular among the masses. Between the duration of 1913 and 1931 there were around 20 top rated media companies producing such films in Gujarati and mostly functioning from Bombay.

Early Talkies in Gujarat:

The first short Gujarati sound film called Chavchav No Murabbo was brought in to screen for public viewing on 4th February 1931 in Bombay. It featured the very first sound in any Indian film called mane Mankad Karde. It is commendable that even before the release of a full length Gujarati sound film, 2 short sound films were already released with the Hindi film industry. However the landmark movie which made its appearance in the Gujarati cinema industry was Narsinh Mehta in the year 1932 which was directed by Nanubhai Vakil. The movie showcased the life of saint Narsinh Mehta.


After independence Movies in Gujarat:

There was a huge surge of production in Gujarati movies post the independence in the year 1947. In 1948 alone 26 Gujarati films were produced and released. The movies released in between the years 1946 and 1952, 74 different movies in Gujarat were produced and admired which were related to stories about dacoits, saints or sati. All these movies were made for the masses and the rural audience who are very much familiar with these subjects. Numerous movies which are made were relatable with the life and problems observed by the people residing this region and especially the folklores and myths.

Decline and Revival of Gujarati Cinema:

In the early 2000s less than 20 films have been produced and released however in 2005 a number of tax exemptions were announced by the government of Gujarat for entertainment. 5 lakh rupees of subsidy was also announced by the government for various Gujarati films. This was the revival point of Gujarati cinema in general. These exemptions resulted in a sudden surge of Gujarati movie production and release. Eventually with the onset of new technology and styles in the cinematic universe the production value of the movies also became better as its demand became higher and higher. In the golden globe awards of 2018 Gujarati film festival made its debut which was a landmark move in this field which now continues to grow.

Conclusion
Today Gujarati cinema in many different cultures,cloth, food, house,  language and many different in cinema example clothes today heroine wears western clothes. Nero and T-shirt and .and before heroine wear village's clothes Shaniya choli and Shari and now heroine wear new fashion cloth. Today in Gujarati movie .

Works Cited

contributors, Wikipedia. Gujarati cinema. 09 february 2020. 09 march 2020 <https://en.wikipedia.org/wiki/Gujarati_cinema>.

Expert, Gujarat. Gujrati cinema. 2020. 09 march 2020 <https://www.gujaratexpert.com/gujarati-cinema/>.


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